Maersk Liner Graduate Programme

Seminar 1

MISI     4-12 November 2014

MISI Website
Maersk Line

The MISI Programme

MISI customised a seven-day Executive Training Programme for a group of 42 new Maersk employees embarking on the Maersk Liner Graduate Programme (MLGP).

The seven-day programme 4 – 12 November was a mix of supply chain management theory and practice where graduates actively participated in tackling real world problems.

Each day there were four (4) 90 minutes sessions where graduates were exposed to a number of activities: Simulation games, Case studies, Panel discussions, presentations from industry experts, Reading material, Group projects. The curriculum was a combination of more than a dozen indicative components related to supply chain and the maritime industry and on day 7 a final exam was given.

MISI MLGP Group Photo

Interactive Lectures / Modules

During the program, the participants were introduced to key supply chain principles and practices, and challenged to explore innovative ideas to compete in the rapidly changing global business environment. Now, more than ever, the adoption on innovative holistic approaches when tackling strategic, tactical and operational issues is paramount for delivering sustained world-class performance.

Supply Chain Strategy: Concepts like Lean, Agile and Postponement are presented

Scenario Planning: The basics of scenario planning are presented here which assist in the implementation of supply chain management strategies

System Dynamics: Introduction to systems thinking and system dynamics modelling applied to strategy, organizational change, and policy design

Supply Chain Finance: This presentaion links supply chain management to the financial systems and objectives of the corporation. It emphasizes how the supply chain creates value for both the shareholders of the company and the stakeholders affected by the company’s operations

Transportation Management: The basics of modes of (Air, Land and Sea), cost factors of the different modes and other characteristics, which determine the decision when it comes to mode selection

Supply Chain Simulation Games

One of the objectives of the program was to achieve direct involvement of the participants in solving practical problems via simulation along with the discussion of a number of best practices and cases from around the globe across many different industries.Supply Chain simulation games are an integral part of the program in their demonstration of SCM concepts:

The Supply Chain Game: The Supply Chain Game also known as the beer game is a very good introduction to supply chain management concepts and strategies and is used in part to teach about the bullwhip effect and other common problems in supply chain management today. Teams try to manage a complex supply chain that holds inventory and moves product to meet customer demands, replicating the real world, where barriers restrict communication between internal and external suppliers / customers. Team members are not allowed to talk to each other and have to rely upon guesswork to try to make their supply chain work.

Playing the game produces a unique set of data enabling the teams to analyze the impact of their decisions upon their supply chain management. Classically the game produced the effect where amplification of demand impacted upon the teams inventory, costs and customer service levels.

The teams learn that through improvements with their information and communications processes, benefits may be gained in planning and forecasting accuracy. The teams considered the impact of their data upon inventory formula and discussed improvements that could be adopted.

Mobile Phone Game: The Global Supply Chain Management Simulation (GSCMS) is designed to teach intermediate to advanced concepts in supply chain design, demanding forecasting, resource allocation, and production planning. The simulation gives students an opportunity to design and manage the supply chain of a global sell phone manufacturer.During the simulation experience, students design the cell phone product line, forecast demand, choose a set of suppliers with different costs, lead times and capacities, and allocate production among their chosen suppliers. After completing the product and supply chain design phases, students observe actual monthly demand being revealed dynamically, and have opportunities to respond to demand shifts and unexpected events. To manage the mobile phone lines successfully, students must balance competing priorities and create a supply chain that is a flexible enough to react quickly to fluctuating demand.

These processes are all intended to represent worker-paced lines, either in series or parallel. The key underlying assumption unless otherwise specified is that every worker is specialised to his or her task and needs to be present for the entire processing time. An additional assumption is that if multiple workers are performing a given task, they each work on different products rather than working simultaneously together on a single product, something that is relatively rare in practice.

The simulation’s objectives are to allow students (1) to develop intuition about how changing operating-process characteristics may improve (or worsen) process performance, and (2) to hone their skills in basic process- analytics calculations.


Program Director

Dr. Ioannis Lagoudis

Dr. Ioannis N. Lagoudis is Assistant Professor specializing in transportation logistics and supply chain management. Prior to joining the Malaysian Institute for Supply Chain Innovation he worked in industry as a consultant and in academia teaching Shipping Management, Strategic Management and Decision Making and Modeling. In 2010 he joined MIT’s Center for Transportation and Logistics as a Fulbright Research Scholar where he is affiliated today. His research interests are in the areas of strategic management, transport management, transport logistics and supply chain management, maritime economics and logistics. He has published a number of papers in conferences and academic journals.

Dr. Albert Tan

Dr. Albert Tan has worked as a consultant for the Center for Corporate Learning at the Singapore Manufacturers’ Federation (SMa) and as Director in a government agency at Singapore. He has also held position as the Associate Director at The Logistics Institute – Asia Pacific, NUS; managing the Double Master program in Supply Chain Management and Logistics Management. He has held teaching positions in the college of graduate studies at the University of Wollongong in Dubai, National University Singapore and Singapore Institute of Management.

Dr. Asad Ata

Dr. Asad Ata has worked in the industry for twelve years on various Supply Chain IT, Telecom and e-Commerce projects. Dr. Ata’s research is based on exploring the topic of supply chains under emerging economies and high visibility supply chains. His research also includes optimization of large problems with flexible manufacturing capacity under uncertainty. His teaching interests are in the areas of logistics and supply chain management information systems.

Dr. Javad Feizabadi

Dr. Javad Feizabadi received his BA in Industrial Management, an MBA majoring in Operations Research and PhD in Operations Management from the University of Tehran, Iran. During the period 2007-2008, he was involved in a study exploring the supply chain challenges in the European auto industry at IMD, Switzerland. His research has been published in several international conferences and academic journals.

Dr. David Gligor

Dr. David M. Gligor is an Assistant Professor of Supply Chain Management. He holds a Ph.D. in Logistics and Supply Chain Management from University of Tennessee. Dr. Gligor has published in journals such as the Journal of Business Logistics, Journal of Supply Chain Management, the International Journal of Logistics Management, Supply Chain Management: An International Journal, Maritime Economics and Logistics, Transportation Journal, and Journal of Transportation Management. Prior to joining academia Dr. Gligor has spent several years in industry working for major corporations such as General Electric, Ryder Integrated Logistics, and Hapag-Lloyd.

Dr. Shardul Phadnis

Dr. Shardul Phadnis examines the design and adaptation of business models from the supply chain perspective. His research falls in the area of strategic decision-making and long-range planning, and contributes to the scholarly domains of managerial cognition, dynamic capabilities, scenario planning, and supply chain strategy. Some recent applications of his research include a long-range planning process for the U.S. freight transportation infrastructure, scenarios for formulating supply chain strategies for global convenience store and chemical firms, and a system for monitoring business environment and guiding adaptation of supply chain strategy of a global beverage firm. Dr. Phadnis holds a Ph.D. in Engineering Systems from Massachusetts Institute of Technology (MIT). Before starting his doctoral studies, Dr. Phadnis worked in the manufacturing industry for seven years.

Dr. Edgar Blanco

Dr. Edgar Blanco is a Research Director at the MIT Center for Transportation & Logistics and is the Executive Director of the MIT SCALE Network in Latin America. He has over sixteen years of experience in designing and improving logistics and supply chain systems.
Dr. Blanco is widely recognized as an expert on carbon footprint assessments of global supply chains and models of environmental impacts of freight transportation and logistics activities. His work on carbon-efficient supply chain balances theoretical and applied work, which has allowed him to establish strong working relationships within academia, as well as with industry practitioners, governments and NGOs. Dr. Blanco co-led the Leaders in Environmental Assessment and Performance (LEAP) research group at MIT.

Dr. Ioannis Theotokas

Dr. Ioannis Theotokas is Professor at the Department of Shipping, Trade and Transport of the University of the Aegean and Director of the Laboratory for Research in Shipping and Ports. He is the co-author of the book Leadership in world shipping. Greek family firms in international business (with G.Harlaftis, Palgrave, 2009). He has authored or co-authored five books published in Greek and more than 35 papers published in academic journals and books. He has a background of economics and has specialized in Shipping Management. His research interests include issues related to Management, Human Resource Management and Strategic Management applied to shipping business. He has participated as scientific coordinator or as principal researcher in research projects related to employment and entrepreneurship in shipping, maritime training and e-learning and in consultancy studies funded/commissioned by European Commission, Niarchos Foundation, Greek Ministry of Economic Development, Ceres Hellenic Shipping Enterprises S.A., Panhellenic Seamen’s Federation and other organizations.